Distinkt’s Privacy Policy
Effective Date: December 11, 2025
Distinkt ("we," "us," or "our") operates the website trustdistink.com (the "Site"), which provides information about our patented pigments, digital authentication APIs, and solutions for product security, traceability, and trust-building. We are committed to protecting your privacy and ensuring transparency in how we handle your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our Site or interact with our services.
By using the Site, you consent to the practices described in this Privacy Policy. If you do not agree with these terms, please do not use the Site.
1. Information We Collect
We collect limited information to provide a better user experience and to respond to your inquiries. The types of information we may collect include:
Personal Information
- Voluntarily Provided Data: When you fill out our contact form (e.g., to book a demo, order a sample, or request a consultation), we may collect your name, email address, company name, phone number, and any other details you choose to provide in the message field.
- No Account Creation: We do not require users to create accounts or log in to access the Site.
Non-Personal Information
- Usage Data: We use Microsoft Clarity, a third-party analytics tool, to collect anonymized data about your interactions with the Site. This may include:
- Device information (e.g., browser type, operating system, screen resolution).
- Behavioral data (e.g., pages visited, time spent on pages, mouse movements, clicks, and scrolls).
- Aggregated session recordings and heatmaps to understand user navigation patterns.
- Log Data: Automatically collected server logs, including your IP address, browser type, referring/exit pages, operating system, date/time stamps, and clickstream data. This is used for security and performance monitoring.
We do not collect sensitive personal information (e.g., racial or ethnic origin, political opinions, health data) through the Site.
2. How We Use Your Information
We use the collected information for the following purposes:
- To Respond to Inquiries: Process and reply to contact form submissions, including following up via email or phone.
- To Improve the Site: Analyze usage patterns via Microsoft Clarity to enhance user experience, identify navigation issues, and optimize content.
- For Marketing and Communications: Send you relevant information about our services, such as updates on product authentication solutions, if you have provided consent through the contact form.
- For Security and Compliance: Detect and prevent fraud, abuse, or technical issues; ensure compliance with applicable laws.
- Aggregated Insights: Create anonymized reports on Site performance and user trends to inform our business decisions.
We will not use your information for automated decision-making that produces legal effects or similarly significant impacts.
3. Sharing Your Information
We do not sell, rent, or trade your personal information. We may share data only in these limited circumstances:
With Service Providers: Third parties that help us operate the Site, such as:
- Microsoft Clarity (for analytics; see their privacy policy at https://privacy.microsoft.com/en-us/privacystatement).
- Email service providers (e.g., for sending responses to inquiries).
These providers are contractually obligated to use your data only for the services they provide to us and to protect its confidentiality.
For Legal Reasons: If required by law, such as in response to a subpoena, court order, or government request; to protect our rights, safety, or property; or to enforce our terms of use.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
We do not share personal information with third parties for their own marketing purposes without your explicit consent.
4. Data Storage and Security
Storage: Personal information is stored on secure servers hosted by trusted providers (e.g., Render for Site hosting). Usage data processed by Microsoft Clarity is stored in accordance with their policies, primarily in the United States or European Economic Area (EEA).
Security Measures: We implement reasonable administrative, technical, and physical safeguards to protect your data, including encryption in transit (HTTPS), access controls, and regular security audits. However, no online transmission or storage is 100% secure, and we cannot guarantee absolute security.
Retention: We retain personal information only as long as necessary for the purposes outlined (e.g., 2 years for contact form data unless a longer period is required for legal reasons). Anonymized usage data is retained indefinitely for analytics.
5. Your Rights and Choices
Depending on your location, you may have rights under laws like the General Data Protection Regulation (GDPR) for EEA residents or the California Consumer Privacy Act (CCPA) for California residents:
Access and Correction: Request a copy of your personal information or correct inaccuracies.
Deletion: Request deletion of your data (subject to legal retention obligations).
Opt-Out: Withdraw consent for marketing communications at any time by replying "unsubscribe" to any email or contacting us.
Do Not Track: We do not respond to browser "Do Not Track" signals but honor opt-out requests for analytics.
To exercise these rights, email us at privacy@trustdistink.com (or the contact email provided on the Site). We will respond within 30 days (or as required by law). For CCPA, you also have the right to non-discrimination for exercising these rights.
You can manage cookies and tracking via your browser settings. Note that disabling cookies may limit Site functionality.
6. International Data Transfers
The Site is hosted in the United States. If you access it from outside the US (e.g., EEA), your data may be transferred to and processed in the US. We ensure appropriate safeguards, such as standard contractual clauses with Microsoft Clarity, to protect your data during transfers.
7. Children's Privacy
The Site is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If we become aware of such collection, we will delete it promptly. Parents or guardians can contact us to report concerns.
8. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on the Site with a revised effective date. Your continued use of the Site after changes constitutes acceptance.
9. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact:
Email: privacy@trustdistink.com
Postal Address: Distinkt SL, Barcelona, Spain
Thank you for trusting Distinkt. We value your privacy and are here to help build verifiable trust in every product.